Spotlight America 2011 launches at Imex

New York-based destination marketing firm Marketing Challenges International launched Spotlight America 2011 at the Imex show in Frankfurt.

Imex America
Imex America

Marketing Challenges International launched Spotlight America 2011 with the aim of helping companies expand their reach during the inaugural Imex America in Las Vegas in October next year.

Spotlight America 2011 is designed to help Marketing Challenges International's clients identify and maximise new opportunities in the lead-up to, during and after Imex America.

Marketing Challenges International founder and president Michel Couturier said Imex America would provide a platform to ‘'capture the attention of individuals representing Fortune 500 companies and more than 1,000 North American associations that plan international events''.

‘'Spotlight America 2011 will help emerging and established destinations and venues expand their reach and capture a greater share of this lucrative market by developing clear and comprehensive strategies that will resonate with executives attending Imex America,'' he said.

 

 

 

 

 

 

 

 

 

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