At the Imex show in Frankfurt, Thailand Convention & Exhibition Bureau (TCEB) president Akapol Sorasuchart said marketing and promotional activities at Imex and roadshows in Geneva, and London were anticipated to attract additional C&I visitors to Thailand.
‘'At the moment, without the Extra Value campaign, we think we will get 86,000 European MICE visitors, but our goal is to retain last year's visitor figure of 96,000, so our target is to attract 10,000 more, said Sorasuchart. ‘' We are trying to recoup what we have lost.''
Revenues from C&I business is forecast to be down 30% on last year, and the destination is anticipated to lose about 100,000 visitors if it does nothing to boost confidence among buyers, he said.
But TCEB's marketing activities at Imex are anticipated to attract an additional 3,000 C&I visitors to Thailand, and it is targeting an extra 4,000 as a result of it holding a roadshow in Geneva.
‘'We will run some fam trips in the next few months to assure buyers that everything is back in order,'' he said.
TCEB is taking its roadshow to China, Moscow, Malaysia, Singapore, Indonesia and India in a bid to restore confidence internationally.
‘'Thailand has been through a lot in the past two years,'' he said. ‘'The events of the past month have hurt Thailand a lot and it's the government's job to restore the confidence level. Nobody knows how this situation will end but I hope they are learning their lesson and moving forward in a positive way in future.''