Active Events will work with Eventia to integrate technology into the association's communications with its members.
Eventia chief executive Izania Downie said Active Events would provide its members with advice on technology and enhancing live events with it.
"The industry is evolving and there is an on-going debate about the fusion of digital and live events," said Downie. "Active Events' blend of technologies will be used to deliver value to our members and improve the way we engage with them. Our aim is to provide technology and supporting strategies that add value for stakeholders and demonstrate how technology can be used to evolve this interaction through online communities, new media channels and technologies."