Welcome to Yorkshire injects £500,000 into business tourism campaign

Welcome to Yorkshire will spend £500,000 this financial year in an attempt to increase the business tourism revenues in the region

Sheffield City Hall won the White Rose Award for Business Tourism 2009.
Sheffield City Hall won the White Rose Award for Business Tourism 2009.

As well as employing four new sales staff at conference teams across Yorkshire to focus on securing bookings at the area's venues, the initiative will include a marketing campaign.

Welcome to Yorkshire's Business Tourism Strategy aims to raise the value of corporate business secured by the region's four conference bureaux to £1.8m from £1.5m last year.

Welcome to Yorkshire will be working closely with conference teams at Conference Leeds, York & Scarborough Conferences, Conference Yorkshire South and Hull & East Yorkshire Conferences on the project.

Buyers will be taken around Yorkshire's venues as part of the programme to showcase the region for business tourism.

Welcome to Yorkshire's chief executive Gary Verity said: "Yorkshire already performs well in this sector, generating some £1.6bn to the regional economy each year."

He added it was encouraging that, despite the gloomy economic climate, there had been investment in venues such as Harrogate International Centre, the new £20m Cedar Court Grand Hotel & Spa in York and a £7m re-development project at Scarborough Spa.

"I'm confident that our strong product offering, combined with this new, coordinated sales, marketing and PR campaign is going to drive even greater results for the region," said Verity.

Tourism agency Bonner & Hindley Communications, based in Leeds, has been appointed to deliver the business tourism PR campaign on behalf of Welcome to Yorkshire.

The firm's PR account manager Victoria Nicholson told C&IT: "The business tourism initiative is planned for this financial year, but the expectation is that investment in business tourism will continue in future years."

Leeds-based firm Logistik's group director James Wilkins added: "This is a really great initiative and very positive for the region.  With our roots in Yorkshire, we are looking forward to playing an active role in successfully achieving and making this objective a reality."

 

 

 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
ICCA reveals new destination rankings by meeting attendees

ICCA reveals new destination rankings by meeting attendees

Country and city rankings by estimated total number of participants published in ICCA's latest statistics report.

New regional vice president for ILEA

New regional vice president for ILEA

International Live Events Association appoints new RVP for EMEA who will work with regional chapters.

'Your phone and computer have off buttons and you do deserve a break sometimes'

'Your phone and computer have off buttons and you do deserve a break sometimes'

A-List 2019: Francesca Secola, event manager, Pure Events

'Real step change' in how destinations attract business

'Real step change' in how destinations attract business

VisitBritain's Kerrin Macphie discusses international strategy and 'mapping out' the UK's business events capacity.

Telford to welcome eye specialists in 2020

Telford to welcome eye specialists in 2020

College of Optometrists' annual congress Optometry Tomorrow will be held at Telford International Centre in 2020.

'It's important to demonstrate that you can work out of your comfort zone'

'It's important to demonstrate that you can work out of your comfort zone'

A-List 2019: Georgia O'Rourke, event manager MCI Experience.

Paris to host 2021 European Society for Medical Oncology congress

Paris to host 2021 European Society for Medical Oncology congress

Doctors and cancer research professionals will gather at the Paris Convention Centre in September 2021.

The 5 most common event planning mistakes

The 5 most common event planning mistakes

From budget woes to lack of cultural sensitivity, don't let any of these problems ruin your day, says event director Mauri Gómez.

License to chill: Follow in Bond's footsteps

License to chill: Follow in Bond's footsteps

With new details about the latest filming locations in Jamaica released, we look at some of 007's previous business trips.

There is an industry expectation for people to 'work for free' to get experience

There is an industry expectation for people to 'work for free' to get experience

A-List 2019: AOK Events' senior account manager Louise O'Keeffe.

LATEST JOBS