Welcome to Yorkshire injects £500,000 into business tourism campaign

Welcome to Yorkshire will spend £500,000 this financial year in an attempt to increase the business tourism revenues in the region

Sheffield City Hall won the White Rose Award for Business Tourism 2009.
Sheffield City Hall won the White Rose Award for Business Tourism 2009.

As well as employing four new sales staff at conference teams across Yorkshire to focus on securing bookings at the area's venues, the initiative will include a marketing campaign.

Welcome to Yorkshire's Business Tourism Strategy aims to raise the value of corporate business secured by the region's four conference bureaux to £1.8m from £1.5m last year.

Welcome to Yorkshire will be working closely with conference teams at Conference Leeds, York & Scarborough Conferences, Conference Yorkshire South and Hull & East Yorkshire Conferences on the project.

Buyers will be taken around Yorkshire's venues as part of the programme to showcase the region for business tourism.

Welcome to Yorkshire's chief executive Gary Verity said: "Yorkshire already performs well in this sector, generating some £1.6bn to the regional economy each year."

He added it was encouraging that, despite the gloomy economic climate, there had been investment in venues such as Harrogate International Centre, the new £20m Cedar Court Grand Hotel & Spa in York and a £7m re-development project at Scarborough Spa.

"I'm confident that our strong product offering, combined with this new, coordinated sales, marketing and PR campaign is going to drive even greater results for the region," said Verity.

Tourism agency Bonner & Hindley Communications, based in Leeds, has been appointed to deliver the business tourism PR campaign on behalf of Welcome to Yorkshire.

The firm's PR account manager Victoria Nicholson told C&IT: "The business tourism initiative is planned for this financial year, but the expectation is that investment in business tourism will continue in future years."

Leeds-based firm Logistik's group director James Wilkins added: "This is a really great initiative and very positive for the region.  With our roots in Yorkshire, we are looking forward to playing an active role in successfully achieving and making this objective a reality."

 

 

 

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