Sky increases budget for Skyfest recognition event

Sky has increased the budget for its annual staff recognition event, Skyfest, by about 5%.

Sky increases budget for Skyfest event
Sky increases budget for Skyfest event

The festival-style event, which takes place at Dalmeny House in Edinburgh on 5-6 June and at Grasshoppers Rugby Club in Osterley, London on 16-17 July, is anticipated to attract 30,000 Sky employees, plus family and friends - about 5,000 more than Skyfest 2009. Sky event management consultant Amy Watson said: "The budget is up a bit because the feedback from last year suggested we should invest in more rain cover."

Skyfest made its debut last year and Watson said Sky was using the same festival model this year because of positive feedback from staff.

"It's a reward event for Sky's people who have worked so hard, and it's a chance to bring them together with their family and friends to thank them," she said. "We wanted to continue doing a festival this year because it worked really well and the beauty of it is that there's a big variety of entertainment. This year, we've planned it from suggestions and feedback."

Sky has reappointed agency Rouge Events to manage the event. Creative director Nathan Homan said Skyfest would feature Sky's Rainforest Rescue pod. "It's a brand experience that takes people on a journey into the rainforest and is designed to educate about the dangers it faces," he said.

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