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Peugeot uses live event to help grow new car sales
Alton Towers family fun day boosts Peugeot test-drives ... Peugeot used a live event at Alton Towers in a bid to boost new car sales. The car maker appointed agency Inside Track to run a family-focused fun day' event at the theme park that aimed to get people to test-drive Peugeot vehicles. Inside Track event director Vicki Gentle said the key to engaging ...
Farnborough International appoints Zibrant
, the agency has recently won accounts with several big-name clients including AstraZeneca, BT and BP. ...
C&IT unveils 2011 Hot List
Venue Gold Altitude London Silver Tower of London Bronze Wellington Arch, London Best ...
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Venue Paris guide
Read our Venue Paris guide, exploring the most stylish spaces in the French capital.
