Volkswagen appoints Vok Dams Gruppe
Leanne Bell, 12 January 2009
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The automotive heavyweight gears up for event at the IAA Fair
Volkswagen has appointed German-headquartered agency Vok Dams Gruppe to run a major event at this year's International Automotive Fair (IAA) in Frankfurt.
Vok Dams Hamburg won the business following a competitive pitch.
Its remit is to coordinate all communication elements of the automotive giant's presence at the event, which takes place on 17-27 September.
Timo Hallwachs, who heads Vok Dam's Hamburg-based team, said: "With numerous world premieres and continuously rising visitor numbers, the IAA is the major trade show for the German automotive industry."
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