German agency wins six-way pitch

Leanne Bell, 15 February 2007

German agency Vok Dams Group has won a six-way international pitch to run an anniversary event for a Swiss-based supplier. The Wuppertal-based agency fought off competition from five other European agencies to win the business with electronics firm Expert International. Expert International has 7,400 stores in 22 regions including Ireland, America, Brazil and Australasia and turned over £10.75bn last year. Some 500 delegates from throughout Europe are expected at the 40th anniversary convention and gala dinner celebrations in Berlin on 3 November. Details are still being finalised but the event will probably take place in two venues. Vok Dams Group creative chief officer Stephan Schäfer Mehdi said the event would include a show with people speaking about Expert International’s history and future. Some of the stories would be conveyed through musical performances.

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