Starwood appoints Eva Ziegler to head up branding for W Hotels
, 16 February 2009
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Eva Ziegler takes on role of W Hotels global brand manager
Starwood Hotels & Resorts Worldwide has appointed Eva Ziegler global brand leader for W Hotels.
Ziegler's remit includes leading the global development and growth strategy for W Hotels, which is scheduled to triple its properties by 2010.
Formerly global brand leader for Starwood sister-brand Le Méridien, she will also continue her role of leading the property chain in its global relaunch.
Starwood Hotels & Resorts chief brand officer and executive vice president Phil McAveety said: "As an experienced marketer and business professional who has spent her career working for international Fortune 500 companies such as Toyota, Coca-Cola, Eva knows how to build distinctive and compelling global brands and adapt them to ensure they are locally relevant."
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