Peugeot hires DHL InsideTrack in three-year deal

Susie Harwood, 15 December 2008

Event automotive specialist to deliver over 200 events for car maker

Peugeot has handed automotive event-specialist DHL Inside Track a three-year contract that will see it deliver more than 200 corporate, dealer-network and fleet events for the automotive firm.

DHL Inside Track, a specialist department within DHL Exel Supply Chain, will be briefed to create innovative and attention-grabbing ideas for events in keeping with Peugeot's core branding.

It will work with Peugeot's corporate events team and dealer networks across the UK on customer-focused events for local and national audiences.

"We're pleased to bring Inside Track on board to provide our event support. Its creativity and knowledge of making events work in our sector was crucial to our decision," said Peugeot manager, Dealer Marketing Services, Simon Tarrant.

"We are particularly keen for it to develop innovative, off-the-shelf events that dealers can adopt with ease to gain maximum results."