Creative Edge | 21 September | The Grand Hotel, Brighton
09:30

Arrival, registration and breakfast at  The Grand Hotel, Brighton

10:10

Chair’s welcome

Keeping the day in order will be Julia Hartley-Brown, celebrated LBC radio presenter and TV pundit and regular panellist on Have I Got News For You and Question Time.

Chair : Julia Hartley-Brewer, Broadcaster and Journalist

10:15

Entrepreneur’s Keynote: Innovate Or Stagnate!

Change is the new norm, companies of all types (corporate and agency) are having to be increasingly fleet-of-foot to create the right culture, push boundaries and genuinely delight consumers. In this inspirational opening keynote, one of the most creative entrepreneurs of our times will reveal how to make innovation part of your DNA and reach new levels of audience engagement. This session includes time for Q&A.

Speaker: Will Butler-Adams OBE, Managing Director, Brompton Bicycles

10:50

CREATE: The Standout Event Experience

More and more companies are turning to events to achieve their communications goals. But with so much noise created in the live space, how can you ensure that your events really deliver on their objectives and exceed expectations? Hear from our panel of pioneers who will each offer 5 vital tips from different perspectives on how to cut through.

Moderator: Gareth Dimelow, Head of Strategy and Planning, George P Johnson

Speakers:

Catherine Botibol, Owner and Creative Chief, PD3

Phillip Maggs, Creative Technology Director, BrandFuel Ltd

   

 

11:30

Refreshment break

11:50

1-2-1 pre-matched business meetings

Enjoy the benefits of networking during our VIP 1-2-1 sessions where you will meet the game-changing suppliers of your choice. In a Chatham House meeting, you will have the chance to gain insights tailored to your specific event challenges.

13:10

Lunch

14:10

ENGAGE: Meet And Engage The Tribes Of 2016 And Beyond

So who are the event audiences of today and tomorrow? And what do they want from you? This no-nonsense case study will reveal what’s worth bothering with and what’s not when it comes to immersing your audience in your event experience.

Moderator:  Krupali Cescau, Head of Planning, Amplify

Speakers: 

Luke Hodson, Founder, Urban Nerds Collective
Celia Forshew, Founder, SEED Marketing
Bexy Cameron, Head of Insights, Amplify
Jayson Weston, Marketing and Sales Director, Indesit Company 

14:45

1-2-1 pre-matched business meetings

Enjoy the benefits of networking during our VIP 1-2-1 sessions where you will meet the game-changing suppliers of your choice. In a Chatham House meeting, you will have the chance to gain insights tailored to your specific event challenges.

16:15

Refreshment break

16:30

AMPLIFY: Video, Social, Mobile - Leverage Digital To Make The Biggest Splash Possible!

Live events are increasingly becoming the vibrant hub from which echoes exciting, dynamic content that can exist long before and after an event. The evolution of mobile, social media and online video are huge factors here of course but how can these be leveraged to the max to ensure that your event reaches and engages as wide an audience as possible?

Speakers:

James Poletti, Head of Digital Strategy, RPM

Tania Seif, Head of Social Marketing, Coral

Gawain Owen, Digital Lead, Nestle 

17:05

The Human Touch: Closing Keynote

We are living in the age of technology where attention spans are short and we are bombarded with information. To capture attention people need to genuinely care about the outcome, and the rest will follow. In this closing keynote Clare Moses will look at how Barclays have used the human touch to bring technology to life and ultimately create a lasting brand experience.

Speaker:  Clare Moses, Head of Events, Personal and Corporate Banking, Barclays PLC

17:25

Chair’s closing remarks and close of conference

17:30

Check in, relax, go to the bar, your call!

19:15

Drinks, dinner and entertainment, including:

How to Lose Friends And Alienate People -  Toby Young, acclaimed author and journalist takes an irreverent look at the art of engagement.

On Tuesday 22nd September delegates can enjoy breakfast at their leisure and depart, ready to change the world of events!

NOW SOLD OUT!

To be added to the waiting list please email forums@haymarket.com

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