C&IT Agency Forum - Thursday 6th August 2015
 

Breakfast at your leisure at your hotel

Breakfast  is served from 6.30am to 8.30am

08.30 

Coaches depart to Mercedes-Benz World

09.05 

Chair's Opening Remarks

By Hannah Vaughan Jones, News Presenter at Sky News

09.10

Get Present & Access Full Potential

Louise Chester, Founder of Mindfulness at Work,  will help us optimise our two days together, with a short practical guide to mindfulness. We’ll learn what mindfulness is (and isn’t), as well as some great techniques we can put into practice immediately to help us be more present, focussed and innovative. 

Delivered by:

Louise Chester, Founder, Mindfulness at Work

09.40

London 2012: Behind The Scenes Of The Biggest Event in British History!

Greg Nugent is one of the brightest minds in modern marketing. Having successfully grown Eurostar and overseen its move to St Pancras, he was handed one of the most high profile jobs going, London 2012!

In this rare appearance Greg will lift the lid on how his team raised the bar for the biggest event in the world, with the media poised to jump on any slip-ups and only one chance to get it right. His strategy involved approaching the Olympics as a series of separate, unique events and taking several practical steps to “wow” audiences despite expectations being so high. Greg will also draw on his extensive experience as a marketing leader to share how he feels live events fit into the marketing mix and why they need to push more creative boundaries to fulfill their full potential.

Speaker:

Greg Nugent, Brand Marketing & Culture Director, London 2012 - The London Organising Committee of the Olympic Games

10.10

1-2-1 pre-matched business meetings

Enjoy the benefits of networking during our VIP 1-2-1 sessions where you will meet cutting-edge suppliers of your choice. Take the chance to meet creative minds from all over the world and get inspired for your future events.

11.35

Refreshment break

11.50

1-2-1 pre-matched business meetings

Enjoy the benefits of networking during our VIP 1-2-1 sessions where you will meet cutting-edge suppliers of your choice. Take the chance to meet creative minds from all over the world and get inspired for your future events.

12.50

Ask the procurement panel. Procurement - Pulling No Punches! Building Trust, Respect & Bottom-Line Value 

  • Understanding the internal stakeholder matrix relationship between events, marketing and procurement
  • Driving strategic relationships with procurement experts vs one-off transactional affairs
  • Balancing cost with ideas: can we ever quantify ideas?
  • How do procurement ensure that everyone is getting a fair crack of the whip?
  • The opportunity of procurement: how we can develop more positive working relationships with procurement professionals  

Speakers:

Nathalie Maddocks, Senior Buyer – Events, Jaguar Land Rover

Tina Fegent, Owner, Tina Fegent Marketing Procurement and Consulting  

Andrew Gilkerson, Client and Procurement Director, WRG Live

13.20

Lunch

14.20

1-2-1 pre-matched business meetings

Enjoy the benefits of networking during our VIP 1-2-1 sessions where you will meet cutting-edge suppliers of your choice. Take the chance to meet creative minds from all over the world and get inspired for your future events.

15.40

What Do Clients Want Now?  And How Can Agencies Best Deliver It? 

  • Events 2015: what role do agencies have in creating value for clients in today’s chaotic landscape?
  • Exploring the best ways of measuring ROI on events and what internal stakeholders define as an event success
  • The increasing role of compliance and governance in events: what agencies need to know
  • Best-practice pitching: how to best understand and meet the client brief
  • Why aren’t you winning pitches? Ask our clients what they look for and what can give you the winning edge

Facilitated by:

Mark Clark, Director, JFDI

Speakers:

Rachel Hobson, Director Global Events, BAE Systems Applied Intelligence

Dawn Severn, Events Manager, AXA Insurance

Libby Witherden, Head of Marketing and Events, Capital Properties Ltd        

16.25

Refreshment break

16.40

1-2-1 pre-matched business meetings

Enjoy the benefits of networking during our VIP 1-2-1 sessions where you will meet cutting-edge suppliers of your choice. Take the chance to meet creative minds from all over the world and get inspired for your future events.

17.20

An optimist's guide to the future of events

Speaker:

Jez Paxman, Creative Strategy Director, Live Union       

17.50

Transport for all guests back to their hotel (Hilton Cobham or Oatlands Park Hotel) for relaxation time

19.20

Transport for all guests from their hotel to Mercedes-Benz World

19.35

Drinks reception followed by a gala dinner and entertainment programme

Enjoy drinks and networking in the AMG Performance Centre and the Driven areas . Attendees will have the chance to experience the sheer exhilaration of driving a Grand Prix™ car around the world-famous Silverstone circuit in the brand new Simulator Zone at Mercedes-Benz World. Recreating the sensation of driving a Formula One™ car on track at speeds of up to 200mph, new full size racing simulators are the next best thing to driving for real.

22.30

Transport available for guests to their hotel (Hilton Cobham or Oatlands Park Hotel)