Special Report: Brand Book 2015

C&IT unveils Brand Book 2015

C&IT unveils Brand Book 2015

C&IT has launched Brand Book 2015, the annual, in-depth analysis of the top six sectors for events.

SECTOR REPORTS

Brand Book 2015: Retail's battle to be different

Brand Book 2015: Retail's battle to be different

In this competitive sector, brands are striving to be different and are demanding events that set them apart, but on flat budgets.

Brand Book 2015: Compliance is king for pharma sector

Brand Book 2015: Compliance is king for pharma sector

Regulation and the need for transparent reporting is shaping the nature of the sector's events and how it spends its meetings budget.

Brand Book 2015: Wave of change for IT and telecoms sector

Brand Book 2015: Wave of change for IT and telecoms sector

As IT and telecoms undergoes 'dramatic waves of change', event planners struggle to keep pace with developments.

Brand Book 2015: Auto events getting bigger and better

Brand Book 2015: Auto events getting bigger and better

The buoyancy of the automotive industry is reflected in the type and number of events being held.

Brand Book 2015: USP message key for food & drink sector

Brand Book 2015: USP message key for food & drink sector

The buoyancy of the food and drink industry has led to increased investment in marketing support, including events and experiential activity.

Brand Book 2015: ROI to the fore as budgets rise in finance sector

Brand Book 2015: ROI to the fore as budgets rise in finance sector

High-impact, cost-effective events that demonstrate strong ROI are the order of the day in the finance sector.

State of the Industry Report 2015

C&IT's definitive report on the key trends and challenges facing the UK events industry in 2015 and beyond.


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