Industry must prepare for post-recession business

The events industry can expect a major fundamental change in business as the economy improves, a futurologist announced at the Confex show.

Futurologist Graeme Codrington said the industry should be prepared for a fundamental shift in the way it does business in the next few years.

"The downturn is a tipping point for all industries and in events, lead times are just one indicator," he said. "Corporate clients will be more discerning about their meetings in future. What they will want from events suppliers is something that will help their business, and if you can provide that, then you will be ahead."

Codrington, who is director of change consultancy Tomorrow Today, said the industry had to be alert to the impact of five trends that were affecting all businesses - technology, institutional change, demography, environment and shifting social values.

Codrington also advised planners to prepare for emphasis on the green credentials of meetings, and a possible recruitment crisis brought about by an ageing population.

"The events industry won't be able to find the young people it has traditionally used and abused," he said. "They will need to source staff elsewhere and be prepared for growing generational conflict within organisations."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

State of the Industry Report 2015

C&IT's definitive report on the key trends and challenges facing the UK events industry in 2015 and beyond.

Latest Jobs