Clients, not fans, head to South Africa for the World Cup

Clients will be heading to this June's World Cup, even if football fans are thin on the ground, Motivcom group executive director Nigel Cooper predicted at a Confex seminar.

Speaking at a C&IT-led event, Cooper said: "We are taking three groups to Cape Town, although the numbers will be down compared to Germany four years ago."

Cooper said that inflated prices meant that there were still many unsold tickets and that football associations could return unsold allocations. "England have not sold their ticket allocation, which is unheard of," said Cooper. "There are 6,000 tickets  left still. Denmark has sold about 870 tickets of 18,500."

Despite these problems, he predicted that clients would still want to attend the tournament.

For more information on South Africa, click through to the C&IT Destination Guide: South Africa

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