Speaking as part of Grass Roots' Meetings Industry Report 2010, Kimber said: "Most [corporates] are simply going through the motions of asking the right questions [about sustainability] but are neither storing nor using the results.
"At the very least, they should be looking at the hotels being used for meetings and events, asking venues to participate in the Green Globe Index and sharing their scores with meeting planners. Some corporations have sizeable in-house sustainability teams but the policies they are implementing internally have not yet filtered down to the event planners and their external agencies."
However, Kimber is optimistic that the industry will tackle the issue of CSR in the future.
"I think that CSR, as a term, will disappear, partly because many people associate it with the practice of sending a cheque rather than actually tackling emissions by doing something meaningful. In three years, I believe sustainability in the events industry will be as commonplace as their services and quality disclosures, and a declaration of performance by hotels will become standard."
The full Grass Roots Meetings Industry Report 2010 will be available here from 1 February.comments powered by Disqus