Destination Guide: Australia

Australia's business events worth £3.3bn

Australia hosted more than seven million C&I delegates from domestic and international markets in 2008, generating £3.3bn for the economy, according to new figures released today.

Melbourne to host major association events
Melbourne to host major association events

Speaking at Dreamtime 2009 in Sydney today, Tourism Australia's head of Business Events Australia, Joyce DiMascio, revealed that business events accounted for 3% of all visitors to the country last year and 7% of total tourism expenditure.

C&I business also accounted for 22.9 million visitor nights in Australia last year, representing 5% of all visitor nights in 2008.

"We know it’s a tough economic climate but Australia is still booking business, said Nick Baker, executive general marketing manager at Tourism Australia.

Tourism Australia will host some 50,000 delegates across the country over the next three months, including several large association events.

The Parliament of World Religions will bring 10,000 delegates to Melbourne, while the World Congress of Internal Medicine, also in Melbourne, is expected to attract 4,00 delegates.

On the incentive side, Sydney has been selected to host 1,600 delegates in 2010 for the Great Eastern Malaysia incentive, while Amway will bring 15,000 of its direct sellers to Sydney for an incentive in 2011.

Follow C&IT’s exclusive blog from Dreamtime

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How will Australia stand out from the rest?

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