Agency Smyle has been appointed as an approved supplier for the Football Association (FA), following a joint project with current client ITV last autumn.
That event was at Wembley for ITV's key advertising partners, to mark the launch of the broadcaster's new contract with The FA.
"The FA has spent a lot of time with Smyle and we are excited about working with them," said FA purchasing manager Paula Meiklejohn. "Smyle are a great team with great ideas and can do everything under one roof. I'm thrilled to add them to our approved supplier list."
Smyle production director Matt Margetson added: "Smyle's hard work over the last few months has been duly rewarded. The team were thrilled to be given the opportunity to be involved with The FA and are very excited about forthcoming events".
The agency is currently awaiting its first brief from the FA.