Kempinski has kicked off its first C&I conference for agencies from UK, Italy, Spain, Russia, Switzerland and Germany.
The three-day Kempinski MICE Networking Summit takes place this week at the Ciragan Palace Hotel Kempinski Istanbul.
Representatives from six agencies from each country will have the chance to meet with 11 hotels and Turkish Airlines representatives.
DMC Meptur is arranging offsite activities and transfers for the 36 delegates.
Kempinski global account manager group sales Helen Eadie said: "We wanted to create our own version of a trade show and offer something different to a fam trip - delegates get to see the destination, a flagship hotel and meet with lots of other hotel members."
If the event is successful, Kempinski may hold similar events for corporate buyers.
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