New Balance redesigns EMEA conference

The sportswear brand unveils details of the international event

New Balance: unveils plan for global conference
New Balance: unveils plan for global conference

Sportswear brand New Balance has redesigned the format of next month's EMEA conference as it looks to maximise impact.

The event, set to take place next from 9-13 December, will see 150 delegates from 28 countries representing staff, distributors and subsidiaries gather in Switzerland.

The footwear and apparel manufacturer has once again hired Manchester agency Definitive Events to organise the event.

Definitive managing director Lisa Pennington said a more targeted approach was being taken with the December meeting. "It is a sales conference as well as a product launch and so we will include unified presentations of product lines, and there will be added break-out sessions for distributors."

Teambuilding elements for the event are currently being finalised, but will have a winter sports theme.

Meanwhile, Definitive will also work on next year's global conference, set to take place in New Balance's home city of Boston.

Pennington will work alongside the firm's in-house event planner in the US, with particular responsibility for the EMEA side of the business. The event is expected to see some 700 delegates from 60 countries attend.

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