Ideas adds carbon offset option for events

Carbon Neutral Company scheme to be independently verified

London event agency Ideas has added a carbon offset option designed to enable its client's events to lessen their environmental impact.

The company is offering an event carbon calculation developed by the Carbon Neutral Company and independently verified by the Edinburgh Centre for Carbon Management.

The system calculates the amount of carbon credits needed to offset carbon impact to net zero.

"Events are necessary to communicate messages, but can be viewed as wasteful so we have developed a quick and easy way to reduce carbon footprints," said Ideas managing director Justine Chilton.

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