The Next Big Thing - the X Factor-style corporate talent competition launched at this year's Event UK show - is set to go on the road, with regional heats ahead of the September exhibition.
The contest launched at this year's inaugural show and saw winners The Red Bullets claim a contract with corporate entertainment specialist Sternberg Clarke, plus £1,000 prize money.
Event director Duncan Reid said that following this year's success, heats in the north of England, Midlands and the south were being lined up to take place next summer, with Scottish and Welsh heats "not ruled out".
"We are looking to get a lot of local media involvement and the heats themselves will work a lot like X Factor, with a panel of judges giving their verdict and then the audience voting for the regional winners," Reid said.
"The Next Big Thing really captured the imagination of visitors to this year's show. As we look to next year, buyers want the most innovative options available. This is a great way to unearth new talent for the industry."
Event UK runs from 15-16 September at Birmingham NEC.
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