Adding Value defies credit crunch

The fledgling agency's turnover is up 140% to £3.02m

Adding Value: profits soar
Adding Value: profits soar

Adding Value has capped a successful year by boosting turnover by 140% to £3.02m.

The agency's gross income was up 109% in the 2007-2008 financial year.

It also reported a pre-tax profit of  £118,000 for the period.

Adding Value founding partner Randle Stonier said the financial success was achieved against a backdrop of heavy financial investment in the fledgling agency.

He said Adding Value's "low cost base and wealth of talented people" business model would place it in good stead to survive the global economic downturn.

"Our figures will take a knock this current fiscal year, but I guess we need a year of consolidation given our recent growth," said Stonier.

"That said, we recently won a ten-way channel marketing pitch, have been appointed to several new client events rosters in the past six months, and won two new digital clients in the last month," he said. "However, it's definitely a time to keep the costs tight."

Adding Value's clients include Vodafone, HBOS, BT and Canon.

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C&IT's definitive report on the key trends and challenges facing the UK events industry in 2015 and beyond.


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