Clients' desire for adventure and new experiences is affecting the luxury sector of the C&I market, which has responded by evolving its offer. Sarah Wild reports on the changes For event organisers planning top-end incentives and high-level meetings, the definition of luxury is ever evolving. As David Hammond, managing director of annual travel show International Luxury Travel Market, explains: "Three years ago, luxury used to mean fairly conservative five-star pampering, but it is now also about providing participants with a unique experience."
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