BREAKING: INVNT purchased from Time Inc

Founding partners of INVNT, Scott Cullather and Kristina McCoobery, have purchased the agency from its former parent company, Time Inc.

INVNT website
INVNT website

 

The sale closed today and no terms were disclosed.

In business since 2008, INVNT was acquired by Time Inc. in 2015. The move makes INVNT an independent agency once again.

INVNT will retain its name, continue to service existing clients, and will remain in its current headquarters in New York City. INVNT satellite offices are located in London and in a number of key US locations.

Commenting on the purchase, INVNT CEO Scott Cullather said: "As the media landscape continues to change, we believe that ‘live’ is the most potent form of engaging audiences today. The best direction for INVNT is to be a private, independent agency, and we are very excited for what the future holds."

Kristina McCoobery, COO, added: "We look forward to deepening our commitment with our existing clients, and introducing new clients to our unique perspective and approach to the business of brand communications."

See more INVNT: 

INVNT appoints managing director of strategic accounts after rebrand

INVNT to work on general motors brand


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