In her new role Goalen will be responsible for growing the agency's venues offering and contributing to the wider business success. She will also join the newly formed Leadership Team, exclusively revealed to C&IT last week.
Goalen brings with her many years of experience, 20 of which were spent at Ashfield Meetings & Events. She hopes to combine this experience and her experience as chair of the HBAA with time spent on the venue side in her early career to bring a unique perspective to the role.
"This is a great fit for me … it’s such a creative environment here, full of people who want to deliver great work for their clients and always go a step beyond to achieve that. Their values chime with my own and I can see loads of potential to grow the business in ways that complement the existing services on offer," she commented.
Top Banana’s creative director and co-founder Richard Bridge added: "We’ve been looking for someone to really take the venue finding side of the business to the next level for some time and we see Louise as the ideal person to do this. Her experience speaks for itself. She’s got a great team alongside her and we’re excited to have her on board."
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