The platform joins the N200|GES event intelligence team, and the company will retain the product name 'Poken 360°'.
Poken founder and CEO Stéphane Doutriaux and the rest of the team will join GES, with offices in New York City, London, and Lausanne, Switzerland.
"This acquisition demonstrates our commitment to being the preferred global live events partner offering the most comprehensive breadth of technology and services," said GES President Steve Moster. "We know our clients want engagement and concrete metrics from their events. They will benefit from the technology and insight capabilities that Poken and our existing Visit solution offer together."
GES and Poken already work closely through a strategic partnership, providing clients with measurable technology solutions for event registration and visitor engagement. N200|GES and Poken are currently integrated with plans to increase this level of integration. Poken brings together digital and physical event spaces to drive engagement and gain insight.
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