The STEAM survey, which was commissioned by VisitLeeds and ConferenceLeeds, also showed that the city attracted some four million delegates in 2015.
The current report measures data from 2013 to 2015, a period when the city hosted several major world class events such as the Rugby League World Cup in 2013, the Grand Départ 2014, the Rugby World Cup 2015, the MOBOs, British Art Show 8 and the BBC Sports Personality of the Year.
Overall, the city’s visitor economy was shown to be growing, with day visitors up by 4.7% and overnight stays increasing by 12.5 %.
The city is home to 21 dedicated conference venues, as well as additional venues and spaces that can be used for events. In terms of delegate attractions, LeedsConference cites its four theatres, over 300 restaurants, 16 museums and galleries and its easily accessible location as reasons for its success.
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