The agency has been appointed by the UK Government’s GREAT Britain campaign, the Greater London Authority and the British Olympic Association, to lead on the campaign delivery, from brand identity and strategic planning, through to content, event management and production, environmental design and evaluation.
The house will be located in the historic Parque Lage for the duration of the Olympic Games (5 – 21 August). Nestled at the foot of the Corcovado Mountain with views of Rio’s iconic Christ the Redeemer statue the destination is designed for a 'wow effect'.
British House will offer a programme of sporting, social, cultural and business events over the 17 days, primararily for business leaders, institutional investors and cultural trend setters from both the UK and around the world.
British House has been specially designed by innovision to channel a ‘relaxed’ Great Britain, in celebration mode.
Claudia Douglass, co-founder and managing director of innovision, said: "We are honoured and proud to be an official supporter of British House in Rio. The core messaging aligns with innovision’s own values and we very much look forward to delivering a true celebration of our sporting performance and a showcase of the best of the UK, and London."
During the Paralympic Games (7 – 18 September), British House will be housed in the Shopping Metropolitano, which overlooks the Paralympic Park and village in Barra, bringing guests from across the international Paralympic movement together.
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