Crown is launching DENSO’s new Iridium TT spark plug product with the ‘Track 2 Track’ campaign, which includes a 3,000km tour across Europe to introduce the product to the brand’s European distributors.
Automotive technology supplier DENSO announced the appointment of Crown earlier this month for the tour, which will hit several European F1 race tracks including Moscow Raceway; Brno (formerly Masaryk) Race Track; Osterreichring (Red Bull Ring) Race Track, and Spa Francorchamps.
Russian driver of the FIA GT3 European Championship Natalia Freidina and British driver and television presenter Rebecca Jackson will be driving in branded cars from Moscow to London.
The route will see the drivers visit 10 European countries over 10 days including Russia, Belarus, Poland, Czech Republic, Austria, Germany, Belgium, Netherlands, France and the UK.
• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker herecomments powered by Disqus