Judges were impressed by the level of detail that went into executing BP Shipping's centenary celebrations. The company briefed Capita Travel and Events to produce a series of global staff events to mark the milestone, thanking past and present employees for their service and inspiring future generations to drive the business forward.
The events required supporting collateral that would provide a history of BP Shipping's journey and enrich the brand's identity. The Capita team conducted hours of telephone research, face-to-face workshops and made multiple trips to historical archives and locations to create a 28-minute documentary film, a special 'Riding the Waves' Centenary App, and a 90,000-word history book.
The two-year project culminated in six events in London, Singapore and the US, each comprising a screening of the documentary, a centenary exhibition featuring memorabilia, timeline wall, and media table showcasing the app and the book.
BP UK Retail Dealer Convention by Aspect
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