C&IT Awards 2015 winners: Retail/Consumer Goods Event of the Year

The C&IT Award for Retail/Consumer Goods Event of the Year went to agency HGA Creative for Shop Direct Above and Beyond at ACC Liverpool.

Shop Direct Above and Beyond, by HGA Creative
Shop Direct Above and Beyond, by HGA Creative

Click here for a list of all the C&IT Awards 2015 winners

When HGA Creative organised Shop Direct's annual conference at the ACC Liverpool, it was determined that the event would be a showstopper. Held in preparation for the retail industry's '13 weeks of Christmas', the company gathered more than 900 colleagues, suppliers and senior management for a one-day event. Including a conference, exhibition, keynote speeches and a spectacular fashion show, the judges were "very impressed" with the agency's ability to deliver such high quality across so many sectors.

Commended:
Johnnie Walker: Symphony in Blue
Agency: The Black Tomato Agency Venue: Merchant Taylors Hall

Shortlisted:
Nisa Retail - Great Retail Exhibition 2015 by XSEM
Primark Autumn/Winter 2014 Board & Range Presentations by Top Banana
B/S/H Home Appliances Transform
by The Bank

More:

C&IT TV: C&IT Awards highlights 2015

In Pictures: C&IT Awards 2015, part 3 - the afterparty

In Pictures: C&IT Awards 2015, Part 2 - the ceremony

HGA doubles size of events team after series of account wins

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C&IT's definitive report on the key trends and challenges facing the UK events industry in 2015 and beyond.


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