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Leading tyre brand Apollo Vredestein commissioned 88 Events to launch its latest all-season and winter tyres. A group of 100 guests from 40 countries were flown into Edinburgh Airport for the two-day event. They were escorted on a sight-seeing tour of Edinburgh followed by a gala dinner and multimedia presentation at Mansfield Traquair in the evening.
The next day they enjoyed a 60-mile rally along the East Lothian coastline in specially branded cars fitted with the Quatrac 5 all-season tyres.
The destination was Gosford House, where a winter wonderland snowdome had been created to showcase the features of the winter tyre. Guests relaxed with a pitch-and-putt competition before being taken back to the airport.
88 Events repeated the two-day format a further five times for a total of 615 guests. Judges said that the event was well thought out, planned and executed.
Peugeot 208 Mid-life Re-energised
Venue: Roundhouse, London
Citroen National Dealer Conference 2015 by Crown
Jaguar Land Rover Innovista by drp
Citroen: Goodwood Festival of Speed by Crown
Hyundai Dealer Conference 2015 by Jack Morton Worldwide
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