C&IT Awards 2015 winners: Internal Communications Event of the Year

C&IT's Internal Communications Event of the Year award was won by mcm creative group for John Lewis 150 For All at the LG Arena, Birmingham.

John Lewis 150 For All, LG Arena, Birmingham
John Lewis 150 For All, LG Arena, Birmingham

Click here for a list of all the C&IT Awards 2015 winners

New for 2015, the internal communications category was high scoring and hotly contested, with John Lewis 150 For All a worthy winner.

The live show, which kicked off with an Olympic-style opening ceremony featuring more than 400 Partners (employees), was staged at the LG Arena in Birmingham to celebrate the brand's 150th anniversary. Through a mix of storytelling drama, live performances, music from acts including Paloma Faith and videos, mcm created a truly memorable experience that educated and entertained John Lewis partners.

Judges were impressed by the use of technology to reach as many as possible - more than 25,000 John Lewis Partners in the audience, via satellite link to events in Edinburgh and London, and an online broadcast to stores and Partner homes. Digital engagement levels were high, with more than 4,000 texts and picture messages throughout the evening.

Commended:
Primark Autumn/Winter 2014 Board & Range Presentation
Agency: Top Banana
Venue: Victoria Warehouse, Manchester

Shortlisted:
Wrigley Sense the Magic (All Associates Day) by Cheerful Twentyfirst
Astellas E6 Better Together Meeting by Cuttsy and Cuttsy
Kellogg's South Africa - Moving Forward by Top Banana
Danone Nutricia ELN Internal Company Conference: Connect Live 2015 by
Top Banana

More:

C&IT TV: C&IT Awards highlights 2015

In Pictures: C&IT Awards 2015, part 3 - the afterparty

In Pictures: C&IT Awards 2015, Part 2 - the ceremony

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Top 50 Agencies 2015: The Black Tomato Agency (19)

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C&IT's definitive report on the key trends and challenges facing the UK events industry in 2015 and beyond.


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