C&IT Awards 2015 winners: Incentive Programme of the Year

C&IT's Incentive Programme of the Year award was won by The Black Tomato Agency for the NuSkin Success Trip 2015 to Marrakech.

NuSkin Success Trip 2015, Marrakech, Morocco
NuSkin Success Trip 2015, Marrakech, Morocco

Click here for a list of all the C&IT Awards 2015 winners

The Black Tomato Agency was touted by our editorial team as 'one to watch' this year and has lived up to its title, with judges shortlisting three of its entries in this category. But it was its incentive programme for premium skincare and nutrition brand NuSkin that impressed the most.

A total of 250 distributors and VIPs from NuSkin's European operation were treated to a 'money can't buy' experience in Marrakech for four nights, complete with luxury accommodation and bespoke events. Highlights included a three-course candlelit dinner under the stars in NuSkin's very own desert camp, a fireworks display surrounded by camels, dancers and live music, and NuSkin's own Moroccan festival and pool party.

Judges noted how NuSkin's brand and audience were taken into consideration throughout the design and execution of the programme. The client said the event surpassed all its expectations.

Shortlisted:
BMW The Ultimate Adventure by The Black Tomato Agency
Mazda Elite Club UAE by The Black Tomato Agency
Australia - Explore. Engage. Envision by Ovation Australia
AstraZeneca Academy 2014 by Zibrant

More:

C&IT TV: C&IT Awards highlights 2015

In Pictures: C&IT Awards 2015, part 3 - the afterparty

In Pictures: C&IT Awards 2015, Part 2 - the ceremony

Case Study: BMW picks Iceland for annual incentive

Top 50 Agencies 2015: The Black Tomato Agency (19)

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C&IT's definitive report on the key trends and challenges facing the UK events industry in 2015 and beyond.


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