Click here for a list of all the C&IT Awards 2015 winners
The Black Tomato Agency was touted by our editorial team as 'one to watch' this year and has lived up to its title, with judges shortlisting three of its entries in this category. But it was its incentive programme for premium skincare and nutrition brand NuSkin that impressed the most.
A total of 250 distributors and VIPs from NuSkin's European operation were treated to a 'money can't buy' experience in Marrakech for four nights, complete with luxury accommodation and bespoke events. Highlights included a three-course candlelit dinner under the stars in NuSkin's very own desert camp, a fireworks display surrounded by camels, dancers and live music, and NuSkin's own Moroccan festival and pool party.
Judges noted how NuSkin's brand and audience were taken into consideration throughout the design and execution of the programme. The client said the event surpassed all its expectations.
BMW The Ultimate Adventure by The Black Tomato Agency
Mazda Elite Club UAE by The Black Tomato Agency
Australia - Explore. Engage. Envision by Ovation Australia
AstraZeneca Academy 2014 by Zibrant
• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker herecomments powered by Disqus