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A new category for this year, Global Agency of the Year was created to honour the best events agency with teams based in two or more countries. Judges had the tough task of singling out a winner from the impressive entries, but it was Ashfield Meetings & Events that stood out the most.
The past 18 months has seen the agency, which specialises in the healthcare sector, rebrand from Universal World Events, relocate to a new, larger UK headquarters, expand its US operation with a new office in California, and launch sister brand Spark Thinking. Growth was fuelled by new global business wins across all its service offerings, resulting in 1,850 events in 56 different countries for clients. The agency won 25 new clients worth more than £2m in fee revenue, with highlights including retaining sole-supplier status with Astellas, with which the agency now works across Europe and the US; and Amadeus appointing Spark Thinking.
Judges commended Ashfield for its initiatives to encourage staff development and its commitment to creativity.
Global managing director Nicola Burns cited 'clear brand guidelines' as the secret to Ashfield's global success after the agency's award win.
The Appointment Group
CWT Meetings & Events
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