The workshop, which was part of the agency’s new professional development programme, features a full day’s training where the events team concentrated on two areas of the business; procurement and brand experience.
The morning session focused on key procurement issues including purchasing, compliance, contracting, negotiating and pricing. The afternoon session covered how Marriott International concentrates on enhancing the customer brand experience through creativity.
Events operations director, Rachel Belliere-Wilson, said: "Working with Marriott as our partner to deliver this important session proved invaluable. We were able to collaboratively discuss differing venue and agency positions on contractual clauses and negotiations as well as knowledge-share across all areas of meetings and conferencing, from ‘pre check-in’ to ‘creative use of function space’.
"Using Marriott Kensington’s new generation ‘Meetings Imagined’ studios enabled us to experiment with new ideas during the group exercises whilst the clever ‘bar style’ catering provided by St Pancras Renaissance further inspired our team with brain food throughout the day."
BI Worldwide’s development programme also saw C&IT join its management team at a food and beverage workshop at Raymond Blanc’s Belmond Le Manoir aux Quat’Saisons.
• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker herecomments powered by Disqus