The agency has moved to new offices at South Avenue Studios in Kew, having recently expanded its senior leadership team with three new hires in the past six months.
These included Mark Nicholls, who joined as creative director, Brendan McCaul, who joined as client services director, and Karen Evans as client director. Mcm also made appointments over the summer across its film and technical divisions. David Alison joined the team as technical manager to bring further excellent technical solutions to the team, while Dan Wardle joined the film division as edit assistant.The brand refresh comes at the end of a strong financial year for the mcm, in which it achieved an increase in net profit of 42% over the previous 12 months. There has also been a surge in interest from clients and prospects following mcm's successful delivery of the John Lewis 150th anniversary event in September 2014.
To support its new position as a marketing communications agency and building on its heritage in live experiential events, mcm’s refreshed website and updated marketing collateral highlights uses the strapline ‘communicating, creatively’.
Lizzie Carver, client services director, said it was an exciting time for mcm. "The business has gone from strength to strength with the increase in talent, a considered approach to delivering our three-year strategic objectives and some excellent new client partners that have chosen to work with us. Our new environment and strategic hires mark the start of a new era for mcm and we can’t wait to see what the future brings."
The refreshed website is now live at http://mcmcreativegroup.com/ and mcm will be celebrating the move to its new premises with a launch event in November.
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