Patel, who was formerly TFI’s financial director, will take on the role of CEO with immediate effect.
"Obviously the whole agency, and Peter's many colleagues in the industry, wish him well," said Patel. "My ambition is to continue Peter's vision of a unified business and the steady growth of a 34 -year old company - and to build on an already strong platform."
Patel first joined the agency in January this year from more2 Ltd, a multi-channel retail marketing agency, where he was managing director.
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