Independent surveyor and insight specialist, Vivid Interface, produced the research project, pitching the venue against three other leading event spaces.
Location was one of the key themes, with the Kensington-based venue outperforming the Business Design Centre and ExCel in London. Respondents said that ‘location was the most important criteria out of all for hosting events’.
Another highlight for Olympia London included its suitability for launch events, a category which has grown by 60% year-on-year at the venue. Respondents were asked to rate which UK venue would be best for launching a new trade show, consumer event and a new confex and in each case organisers named Olympia London as best for these.
Anna Golden, commercial director at Olympia London, said the results were encouraging. "Insight is an essential part of business development at Olympia London. This research angled towards eliciting clients’ instinctive opinions enabled us to see where the venue currently stands in the competitor landscape.
Vivid Interface conducted the survey by email and phone to get the results over a period of months.
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