Wildgoose partners with Middle East teambuilding group Turnaround

Wildgoose Events has partnered with Middle East teambuilding consultancy Turnaround as part of plans to expose its products to a wider audience.

Stephanie Laird, head of partnerships at Wildgoose
Stephanie Laird, head of partnerships at Wildgoose

Turnaround has more than eight years of experience in the Middle Ease, working with clients including Nestle, Shell and BP, Unilever, Deloitte and Cisco. Its consulting approach is ‘aligned to the local culture’ and it delivers teambuilding activities, challenges and workshops.

The partnership is the latest in a series of global deals for Wildgoose, which hired Stephanie Laird as head of partnerships in February, to manage relationships with existing licensees and seek out new ones. 

Laird said: "This is a very exciting deal for us. We’ve done a number of corporate events in Dubai with UK based clients and as a destination it’s a very popular location outside of the UK.

"Turnaround is the top experiential learning company in the region and this licensing partnership will expose our products to an even wider audience. We already have existing licensees in New Zealand, South Africa, Malta, Canada, USA, Singapore, Belgium, France and a Wildgoose franchise in Scotland. Now we have secured Dubai we are setting our licensing sights on growing even further."

Rob Day, director of Turnaround, added: "At Turnaround we have always been committed to incorporating the latest technology into our programmes to ensure high levels of interaction and engagement for participants. After reviewing multiple vendors we are very confident that Wildgoose offers the most sophisticated solution in their field. The technology will allow us to continue to deliver highly customised and relevant solutions for our clients. Our partnership with the Wildgoose team further cements our position as the leading experience based learning company in the Middle East."

Last year, Wildgoose signed a licensing partnership deal with US company TeamBonding to move into the US market.

More:

Wildgoose Events appoints digital marketing manager

Chelsea FC partners with Wildgoose Events for incentives

A List 2015: Sheridan Roberts, Wildgoose Events

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

State of the Industry Report 2015

C&IT's definitive report on the key trends and challenges facing the UK events industry in 2015 and beyond.


Latest Jobs