Ashfield fuses insight and events teams due to 'increasing client demand'

Ashfield Meeting & Events will move staff from sister company Ashfield Insight & Performance to the agency's headquarters in Ashby de la Zouch to join the meetings and events team.

Ashfield will move staff from Insight & Performance to join Meetings & Events
Ashfield will move staff from Insight & Performance to join Meetings & Events

The five staff from Ashfield Insight & Performance, the side of the business that provides training and skills analysis, will join the existing meetings and events team with the aim to ‘infuse aligned services’.

The Insight & Performance team will share Charter Point House with seven client-facing meetings and events teams, the venue finding, travel and engagement teams, as well as SPARK THINKING and the centralised support functions, in office space designed to encourage collaborative working.

Nicola Burns, global managing director at Ashfield Meetings & Events, said: "We are delighted that our Insight & Performance colleagues will join us at Charter Point. It is a strategic development - born from increasing client demand - to bundle the services we provide across these three areas of expertise: Insight & Performance, Meetings & Events and Healthcare Communications.

"Our drive for collaborative working is ensuring we continue to innovate and find successful solutions for our clients. By sharing office space it will make it easy for us to draw on the collective and connected experience we have within Ashfield to help deliver insight-led, personalised experiences."

Charlotte Crowe, performance director at Ashfield Insight & Performance, said: "By combining our services we are adding real value to clients. We already have a number of mutual clients and the team are looking forward to working together and connecting the dots to offer new solutions and enhance our new business effectiveness."

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