In Numbers: State of the Industry destination trends

See the key stats surrounding the agency and corporate destination trends, taken from C&IT's State of the Industry Report 2015.

In Numbers: State of the Industry destination trends
In Numbers: State of the Industry destination trends

Domestic landscape

88% of agencies stated that London was their most used destination in 2014, whilst 5% of agencies mentioned Birmingham.

63% of corporates said that London was their most used destination in 2014, followed by Manchester (7%) and Birmingham (5%)

Overseas trends

24% of agencies revealed that Barcelona was their most used overseas destination in 2014, with a further 15% saying the US, including Miami, Boston, San Francisco and Las Vegas.

36% of corporates revealed that they didn’t use overseas destinations in 2014.

2015 choices

7% of agencies said they would be taking their events to Canada, with Vancouver, Toronto and Lake Louise all mentioned. A further 7% said Brazil – mainly Rio and Sao Paulo, with 4% of the survey stating Vietnam, Colombia and Panama.

Download the full report here to read in-depth analysis on key trends and challenges in the UK events industry, as well as the Top 50 Agencies.

More:

State of the Industry 2015: London remains top UK destination for planners

State of the Industry 2015: Corporates bolder in destination choice

State of the Industry 2015: In Numbers

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State of the Industry Report 2015

C&IT's definitive report on the key trends and challenges facing the UK events industry in 2015 and beyond.


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