Time Inc. takes over agency inVNT

Global media giant Time Inc. has announced the acquisition of live events and brand communications agency inVNT.

Time Inc. to take over agency inVNT
Time Inc. to take over agency inVNT

Time Inc. and inVNT together currently run more than 575 events a year – in the consumer and B2B space. Scott Cullather, founder and Global Managing Partner of inVNT, will continue to lead the company.

Time Inc. chairman and CEO Joe Ripp said: "Live media is a great way to deliver targeted audiences to marketing partners. It provides passionate individuals an opportunity to share meaningful and memorable interactive brand experiences. inVNT provides proven event expertise that will make our company a more attractive strategic partner for global advertisers. This acquisition complements our traditional and digital advertising assets, and I see enormous potential to grow this business."

Scott Cullather said: "We are excited about the tremendous opportunities our company will have working with the iconic Time Inc. brands and the people behind them."

Founded in 2008, inVNT specialises in live media, digital and traditional advertising, brand environments and creative services. It works on more than 200 events annually, spanning 60 countries across six continents, for clients including Intel, Jaguar Land Rover, PepsiCo, General Motors and Subway.

InVNT will retain its name, continue to service existing clients and will remain in its current headquarters in New York City. inVNT satellite offices are strategically located in London and a number of US locations.

Since becoming an independent public company in 2014, Time Inc. has been extending its brands, content and audiences into new revenue streams through investment and acquisition. Time Inc. recently acquired UK Cycling Events (UKCE), the UK’s leading provider of premium cycling events.

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