More than 140 delegates, around 35% suppliers and 65% buyers, are expected to attend over the next two days, for a series of talks, workshops and networking sessions. Representatives from Ogilvy and Barclays will also be speaking.
The conference will include sessions on the psychology of event designs, the role of agencies in communication planning, strategy and innovation, pitching to clients and developments within the EVCOM community.
In addition to this, creative industries business adviser, trainer, consultant David Parrish will deliver a keynote speech discussing how to achieve quantifiable results from investment in communication and engagement.
Vicky Bullen, CEO of Coley Porter Bell and board member of the Ogilvy UK Group, will follow this with a speech on how to leverage the learnings of neuroscience to create powerful brand solutions.
The event follows the Evcom AGM, which took place in London yesterday (1 July).
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