Macdonnell, who previously spent nine years as marketing communications analyst at Hertfordshire hotel The Grove, has been tasked to fully exploit the opportunities for Wildgoose across all digital platforms.
Wildgoose MD Jonny Edser said: "We’re a very forward looking company and we are developing the business in lots of different ways which needs the support of an experienced digital marketeer. Lee-Anne brings to us a wealth of experience in digital marketing and working with big corporates. We continue to invest in developing Wildgoose and Lee Anne’s expertise will help us in that process."
Macdonnell added: "I am looking forward to the new challenge here at Wildgoose and intend to fully explore and exploit the numerous online tools and opportunities to help the business continue to grow and develop with a focus on tracking and measuring ROI.
"Also, by harnessing the creativity and knowledge of an incredibly talented team I aim to strengthen the brand, increase exposure and ultimately raise the Wildgoose profile."
• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker herecomments powered by Disqus