US-based Rise is targetting a UK and European market that is 'crying our for better business travel' with its first phase of international expansion, scheduled to launch in Europe in early 2016.
The fly-all-you-want membership air travel company, which has several hundred clients in the states, runs a membership subscription service, where customers can take unlimited flights for a monthly fee.
The European service will include multiple daily scheduled non-stop flights between London and European cities including Dublin, Edinburgh, Brussels and Paris.
Members book online or via an app, before being transported directly from their homes and offered complimentary drinks and snacks before starting their journey on the eight-seat plane.
Aamer A. Sarfraz, chairman of Rise Europe, said: "The UK and European market is crying out for better business travel. We will be rolling out multiple routes during 2016 and we are going to shake up business travel in the same way that Uber has shaken up taxis and Airbnb has disrupted the hotel market."
Nick Kennedy, co-founder of Rise, and the chairman and CEO of Rise US Holdings, said: "When we launched Rise in the USA 2015 our goal was to make Rise rapidly scalable, allowing us to take this innovative concept to frequent business travellers around the world. Our expansion into the UK is simply a realisation of that goal."
Rod Perry, former global head of venture capital at 3i, and former Chairman of PartyGaming, commented: "We are witnessing an epoch defining moment in technological progress. This progress is being matched by accelerating changes in consumer expectations, and profoundly disruptive business models are emerging as a consequence. Uber has shaken up the established taxi industry, and Airbnb is reshaping the hotels business. Now Rise, a technology company at heart, promises to do the same for business travel."
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