NEC Birmingham reports 43% growth in conference revenue

The National Exhibition Centre (NEC) Birmingham has reported record growth in 2014/15 with a 43% increase in year-on-year conference revenue.

The NEC has reported record growth in 2014/15
The NEC has reported record growth in 2014/15

The venue, which can host up to 5,000 delegates, also reported a 47% increase in revenue from larger experiential live events.

Adrian Evans, director of conference and live at the NEC, said: "We are absolutely staggered by the level of growth we achieved in 2014/15. Our biggest challenge has been to raise the profile of the NEC as a conference venue, but with 186,000 feet of covered space and 160 acres of hard standing ground we have the flexibility to host any kind of event, no matter what size. We have worked hard to ensure that our products and prices are in line with the demands of our clients and we are thrilled with the results."

Evans also stated that the opening of Resorts World at the NEC would play a key role in the success of the venue’s conference business. 

"Resorts World is set to make the NEC a 24/7 destination, which we are confident will make the NEC even more attractive to potential clients," said Evans. "This, coupled with the recent acquisition of the NEC Group by LDC makes it an exciting time for our venue and we are looking forward to the next chapter."

More:

LDC acquires NEC Group

NEC Group records rise in operating profit

NEC Group unveils training programme for events industry

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