Dundee & Angus sees £60m business tourism boost

Dundee & Angus Convention Bureau witnessed a £60m boost to business tourism in 2014, a £4m increase from the previous year.

According to the bureau’s latest economic impact figures, more than 225,000 domestic and international delegates visited the region last year for conferences in and around the city, spending over £11.8m.

Karen Tocher, business tourism manager at Dundee & Angus Convention Bureau, said that direct delegate spending generated almost £12m for the region, accounting for 12% of the total visitor expenditure in 2014.

She commented: "The average UK business traveller spends £260 per trip, while an overseas delegate spends an average of £730. And, because of our world renowned centres of excellence at both of our universities and at The James Hutton Institute, we are in a position to attract increased numbers of international delegates to events held in the city."

Tocher added that the importance of traditional and contemporary academia in the region also played a role in attracting business tourism, particularly academic associations and meetings.

Over the next five years the bureau aims to increase business tourism by at least 20%, focusing on developing venues and services such as fast broadband, social media display walls, wi-fi networks and high-quality sound systems. If the target is achieved by 2020, delegate expenditure will reach £14.5m, based on present-day prices, with a total economic impact of £72m. The new developments will include the V&A Museum of Design Dundee, which is set to open in 2018.

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