Hopkins’ new role at the Keighley-based agency will involve leading on business and client development. She brings with her more than 20 years of experience in the events industry, previously having worked for Zibrant, BI Worldwide and Peugeot, before joining VISTA as project director in 2013.
Simply Better director Rob Woodhead said: "We’re delighted to appoint Janine as account director. Her considerable knowledge and experience will add to the strength and depth of our team and our offer to existing and new clients."
Hopkins said: "It’s an exciting time to be joining Simply Better which has established itself as a full live events company. I’m very much looking forward to working with our clients and helping to develop and grow the business."
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